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Jul 30, 2026

Elvis Presley Was Looking for Another Hit — Then “Burning Love” Gave Him One of His Last Great Rock Songs

Elvis was entering a different era

By 1972, Elvis Presley had already spent nearly two decades at the center of American popular music.

The world had changed since his early rock ’n’ roll years. New artists were dominating the charts, while Elvis was increasingly known for his Las Vegas performances and elaborate live shows.

Then came “Burning Love.”

Written by Dennis Linde, the song was originally recorded by country singer Arthur Alexander. Elvis heard it and decided to make it his own.

A return to rock ’n’ roll energy

Recorded in Hollywood in March 1972, Elvis's version had a noticeably different energy from many of his recent recordings.

The arrangement was driven by electric guitars, drums and a powerful rhythm section, while Elvis delivered the lyrics with the force and swagger that had defined his earliest career.

It sounded modern for 1972, but there was still something unmistakably Elvis about it.

The song was direct.

The performance was urgent.

And the chorus was impossible to forget.

Then it became a major hit

Released in August 1972, “Burning Love” climbed to No. 2 on the Billboard Hot 100, becoming Elvis's final Top 10 hit on the chart during his lifetime.

It also reached No. 1 on Billboard's Hot Adult Contemporary chart.

For an artist whose early career had already become legendary, the success was significant.

Elvis could still make a rock record that connected with mainstream America.

One of his last major pop moments

“Burning Love” became a regular part of Elvis's live performances during the final years of his career.

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