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Jul 05, 2026

Marvin Gaye Asked “What’s Going On?” — And One Question Changed Soul Music Forever

A question born from a troubled time

In the early 1970s, America was dealing with war, social unrest and deep divisions.

Marvin Gaye was also carrying personal pain, including the loss of Tammi Terrell and the experiences of his brother Frankie, who had returned from Vietnam.

Around the same time, Four Tops member Obie Benson had begun developing a song after witnessing police confronting protesters in Berkeley.

That song was “What’s Going On.”

Marvin heard something different

Benson and songwriter Al Cleveland eventually brought the song to Gaye.

Gaye didn't simply record it.

He helped reshape the lyrics and melody, turning the song into something deeply personal and visual.

The recording sounded nothing like a conventional protest anthem.

There was warmth in his voice.

There was tenderness in the arrangement.

And instead of shouting at the listener, Gaye seemed to be asking them to stop and think.

“What’s going on?”

Motown wasn't immediately convinced

Gaye's new direction was a major risk.

He was one of Motown's biggest stars, but “What's Going On” wasn't a typical Motown single.

Berry Gordy reportedly had doubts about releasing it.

Gaye persisted.

The song was eventually released in January 1971 and quickly became a major success, reaching No. 2 on the Billboard Hot 100.

The album that followed became one of the most influential records in American music and was inducted into the GRAMMY Hall of Fame in 1998.

More than a hit

“What’s Going On” changed what a major soul artist could talk about.

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